Auth0
Auth0 B2C Essentials MAU (entry band) usage cost
Illustrative entry-band rate around $0.07 per MAU from the published B2C Essentials start of $35/mo for 500 MAU. Higher MAU bands are selected on Auth0’s slider; Free allows up to 25,000 MAU without Essentials features.

Estimate cost
- Published unit price
- $0.07
- Estimated cost
- $70.00
Project monthly volume
- Estimated daily cost
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- Estimated monthly cost
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Cost at different volumes
Cost of Auth0 B2C Essentials MAU (entry band) from light use to heavy use. The middle rows are there so you are not jumping from 10 to 100 with nothing in between.
| Usage volume | Estimated cost |
|---|---|
| 1 | $0.07 |
| 10 | $0.7 |
| 25 | $1.75 |
| 50 | $3.50 |
| 100 | $7.00 |
| 250 | $17.50 |
| 500 | $35.00 |
| 1,000 | $70.00 |
| 2,500 | $175.00 |
| 5,000 | $350.00 |
| 10,000 | $700.00 |
| 25,000 | $1,750.00 |
| 50,000 | $3,500.00 |
| 100,000 | $7,000.00 |
| 250,000 | $17,500.00 |
| 500,000 | $35,000.00 |
| 1,000,000 | $70,000.00 |
| 5,000,000 | $350,000.00 |
| 10,000,000 | $700,000.00 |
At these rates
- The published rate is $0.07 per monthly active user (entry band).
- One thousand units cost $70.00; 100,000 units cost $7,000.00 before allowances, tiers, or other billing components.
- A $100 budget covers about 1,428 units at this linear rate.
The calculator applies the published unit rate in a straight line. Included quotas, tiers, minimums, regional charges, and other billing lines can change the total.