Auth0

Auth0 B2C Essentials MAU (entry band)

Illustrative entry-band rate around $0.07 per MAU from the published B2C Essentials start of $35/mo for 500 MAU. Higher MAU bands are selected on Auth0’s slider; Free allows up to 25,000 MAU without Essentials features.

Usage calculator

List prices are stored in US dollars. Conversions use the units-per-dollar exchange-rate snapshot last checked 2026-07-31

Published unit price
$0.07
Estimated cost
$70.00

Project monthly volume

Estimated daily cost
Estimated monthly cost

Cost by usage volume

The table includes intermediate steps such as 25, 50, and 250 units, so you can inspect growth between large round-number bands.

Usage volume Estimated cost
1 $0.07
10 $0.7
25 $1.75
50 $3.50
100 $7.00
250 $17.50
500 $35.00
1,000 $70.00
2,500 $175.00
5,000 $350.00
10,000 $700.00
25,000 $1,750.00
50,000 $3,500.00
100,000 $7,000.00
250,000 $17,500.00
500,000 $35,000.00
1,000,000 $70,000.00
5,000,000 $350,000.00
10,000,000 $700,000.00

Cost profile

  • The published rate is $0.07 per monthly active user (entry band).
  • One thousand units cost $70.00; 100,000 units cost $7,000.00 before allowances, tiers, or other billing components.
  • A $100 budget covers about 1,428 units at this linear rate.

About Auth0

Customer identity with published B2C Essentials tiers starting from a fixed monthly MAU band. The Auth0 B2C Essentials MAU (entry band) page covers this meter in detail; the Auth0 hub gathers the rest of the lineup with a pricing table, list-rate ranges, and calculators side by side.

See Auth0 services, APIs, and the pricing table

This calculator applies the published unit rate linearly. Included quotas, tiered prices, minimum commitments, regional charges, and other billing components may change the actual total.

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