Mailchimp
Mailchimp Essentials (500 contacts) usage cost
Essentials starts at $13 per month for up to 500 contacts on published USD list pricing, with templates, A/B testing, and basic automation. Send limits scale with contact count (about 10× contacts). Free caps at 250 contacts.
Estimate cost
- Published unit price
- $13.00
- Estimated cost
- $13,000.00
Project monthly volume
- Estimated daily cost
- $13,000.00
- Estimated monthly cost
- $390,000.00
Cost at different volumes
Mailchimp Essentials (500 contacts) as volume grows. Extra rows (25, 50, 250…) sit between the round numbers so a step-up is visible.
| Usage volume | Estimated cost |
|---|---|
| 1 | $13.00 |
| 10 | $130.00 |
| 25 | $325.00 |
| 50 | $650.00 |
| 100 | $1,300.00 |
| 250 | $3,250.00 |
| 500 | $6,500.00 |
| 1,000 | $13,000.00 |
| 2,500 | $32,500.00 |
| 5,000 | $65,000.00 |
| 10,000 | $130,000.00 |
| 25,000 | $325,000.00 |
| 50,000 | $650,000.00 |
| 100,000 | $1,300,000.00 |
| 250,000 | $3,250,000.00 |
| 500,000 | $6,500,000.00 |
| 1,000,000 | $13,000,000.00 |
| 5,000,000 | $65,000,000.00 |
| 10,000,000 | $130,000,000.00 |
At these rates
- The published rate is $13.00 per Essentials month (500 contacts).
- One thousand units cost $13,000.00; 100,000 units cost $1,300,000.00 before allowances, tiers, or other billing components.
- A $100 budget covers about 7 units at this linear rate.
The calculator applies the published unit rate in a straight line. Included quotas, tiers, minimums, regional charges, and other billing lines can change the total.