Mailchimp
Mailchimp Standard (500 contacts) usage cost
Standard starts at $20 per month for up to 500 contacts on published USD list pricing, with stronger automations, AI tools, and about 12× contact email send limits. Premium starts much higher for larger teams. Overages apply if limits are exceeded.

Estimate cost
- Published unit price
- $20.00
- Estimated cost
- $20,000.00
Project monthly volume
- Estimated daily cost
- —
- Estimated monthly cost
- —
Cost at different volumes
Cost of Mailchimp Standard (500 contacts) from light use to heavy use. The middle rows are there so you are not jumping from 10 to 100 with nothing in between.
| Usage volume | Estimated cost |
|---|---|
| 1 | $20.00 |
| 10 | $200.00 |
| 25 | $500.00 |
| 50 | $1,000.00 |
| 100 | $2,000.00 |
| 250 | $5,000.00 |
| 500 | $10,000.00 |
| 1,000 | $20,000.00 |
| 2,500 | $50,000.00 |
| 5,000 | $100,000.00 |
| 10,000 | $200,000.00 |
| 25,000 | $500,000.00 |
| 50,000 | $1,000,000.00 |
| 100,000 | $2,000,000.00 |
| 250,000 | $5,000,000.00 |
| 500,000 | $10,000,000.00 |
| 1,000,000 | $20,000,000.00 |
| 5,000,000 | $100,000,000.00 |
| 10,000,000 | $200,000,000.00 |
At these rates
- The published rate is $20.00 per Standard month (500 contacts).
- One thousand units cost $20,000.00; 100,000 units cost $2,000,000.00 before allowances, tiers, or other billing components.
- A $100 budget covers about 5 units at this linear rate.
The calculator applies the published unit rate in a straight line. Included quotas, tiers, minimums, regional charges, and other billing lines can change the total.